glide

GLIDE - Entrepreneurs Programme

GLIDE - Entrepreneurs Programme

Are you thinking about starting your own business? 

Buckinghamshire New University is excited to announce a new ERDF-funded entrepreneurs programme for students who have already graduated (from any university) and to anyone who has been affected by the impact of COVID 19.

 

So, if you’ve been dreaming about starting your own business but not sure where to begin, come join the GLIDE (Graduate Links to Developing Enterprise) programme where you will find support to make your dream a reality. The GLIDE programme offers support, finances (matched funding grant), and a structured workshop series to give you the skills required to start your journey as an entrepreneur. If this sounds interesting, please join us at our introductory LEAP day to find out more.

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LEAP Day Event

During the GLIDE LEAP day event you will hear from other small business owners about how they got started, what obstacles they faced, and advice they would give to budding entrepreneurs. You will also hear from the Buckinghamshire New University's Positive Psychology Team on what attributes make a successful entrepreneur.

Workshops

Our workshops will be run by Buckinghamshire New University's Business School Experts and cover the following topics over five sessions:

  • developing a digital and e-commerce Strategy
  • modern marketing Metrics
  • Marketing Communications
  • Selling & Sales Management
  • Pitching & Negotiating Skills
How to register

If you are interested in attending any of these events please email Kavita Panwar Seth and we will send you registration information as soon as they are released.

Grant Opportunities

If you decide to launch your business and fulfil your dream of working for yourself, GLIDE also offers the opportunity to receive a £1,000 - £2,000 grant. The grant will be matched on a two thirds to one third basis. This means that for every £2 you invest in your own business, the programme will add £1. (Grants will be allocated based on an application and assessment basis. Terms and conditions apply.)

This programme is free of charge for any eligible participants. Please see below for eligibility criteria below.

Eligibility Criteria
  • Your business is not yet incorporated.
  • You have the legal right to work or study in the UK for the next six months
  • Unfortunately, undergraduate students are not eligible.
Further Workshop Information
Workshop 1: Developing a digital and E-Commerce Strategy

 

Digital technology now pervades most aspects of what a modern organisation does. This is particularly so in relation to marketing through how it communicates with its various stakeholders, sells and delivers goods and services. Thus, an organisation must have an effective digital strategy that both aligns with its business, operational and strategic objectives and where appropriate is fully integrated to its e-commerce strategy and operations.

The workshop would cover areas such as:

  • understanding the strategic implications and emerging themes of the disruptive digital environment on organisations
  • understanding the key drivers of the development of e-commerce and m-commerce and the impact on areas such as consumer behaviour, finance, logistics, HR, CRM and marketing
  • the role of modern technology in an organisation’s relationship with its customers, staff and suppliers
  • what is meant by e-commerce within different types of organisations and how this impacts on an organisation at a strategic and operational level
  • the link between e-commerce, marketing and marketing communication within an organisation
  • understanding the key components required to establish an effective digital and e-commerce strategy within an organisation and how would this effectiveness be assessed.
Workshop 2: The Consumer-Brand Relationship

 

In the digital world the customer ‘owns the conversation’. Twitter, Facebook and social media forums all allow the customer to ‘tell it how it is’ and, therefore, increasingly the brand identity, as well as the brand image, is in the hands of the customer. Branding is a critical success factor in an increasingly competitive world where technological innovation has no shelf life and where the purse strings are drawn tight. If customer commentary does not reflect and companies’ communication what can it do?

The workshop would cover areas such as:

  • the role, the purpose of branding products and the various concepts surrounding branding.
  • behavioural economics
  • the positioning of a brand including the importance of brand identity and brand image
  • branding analysis including Situational Analysis and Touchpoints analysis.
  • observational research to improve branding.
  • consumer decision journeys and experiential branding.
  • the role of advertising, PR and digital environment in brand building.
  • the role of human resources in branding, including recruitment and selection, training and motivation of staff.
Workshop 3: Modern Marketing Metrics

 

Modern marketing operates within a complex world that mixes modern digital technologies and business methods alongside that of 20th century operation activity, such old-style advertising campaigns and bricks and mortar retail operations. In this world it has become even more critical to understand how to measure marketing activity across all these activities and relate them to wider business making processes and operational needs.

The workshop would cover areas such as:

  • the importance of data in the business decision making process with particular relevance to marketing and marketing communications.
  • understanding the different types of data and how these are collected
  • the different analytical tools used in modern marketing and the statistical techniques that underpin these
  • the role of modern technology in both the collection and analysis of data to provide key insights to the process of modern business decision making
  • studying how organisations run data collection and analysis systems
  • developing skills for data collection and analysis.
Workshop 4: Marketing Communications

 

What marketing communications are now and how these are reflected in the use of different types of communications activities in different media platforms. Developing knowledge of types of marketing communications, their roles in relation to marketing and business objectives and how and when to use different types of marketing communications in the most appropriate manner. Individual types of marketing communications, including Advertising, PR, Sponsorship, Interactive Marketing, Direct Marketing and Sales Promotion will be covered and linked to work on the concept of a brand and how this relates back to business and marketing objectives.

The workshop would cover areas such as:

  • consumer decision journey (CDJ) maps
  • paid, owned, earned media
  • experiential marketing
  • omni-channel marketing
  • IMC planning framework
  • evaluation of modern marketing communications campaigns.
Workshop 5: Selling & Sales Management

 

Regardless of computerised technology, the role of the salesperson, particularly in business-to-business marketing, is still a crucial one. A company’s sales team is its most expensive staff cost, but yet it is indispensable. People buy from people even if the product is to fill a rational, functional need. This workshop will cover both direct marketing theoretical content, and the practical skills of pitching, presenting and negotiating. These are all skills required by PR practitioners, advertising account executives and brand managers, as well as sales representatives.

Sales Management:

  • the role of the salesperson in both business-to-business and consumer markets
  • the sales cycle: from prospecting, through customer interviewing and needs analysis, to closing the sale
  • segmentation of the client/prospect base in order to develop a strategy for territory planning
  • undertaking competitive research in order to hone the sales presentation approach
  • preparing sales literature for prospective clients
  • key account management – how to analyse a company’s most important clients
  • sales forecasting – the critical nature of the sales forecast in planning a company’s business operations
  • recruitment, training, and motivation of salespeople
  • commission systems
  • the impact of the internet on direct sales.
 
Funding Authority

The project is receiving up to £531,893 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.

For more information visit https://www.gov.uk/european-growth-funding.