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Love fashion? Want to share that love with others? Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, creative individuals who are keen to develop a career in fashion styling, image-making and digital media.
As the rise of social media has transformed the way we consume fashion, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as fashion photography, trend forecasting, styling and art direction, branding and fashion media. You’ll benefit from workshops with industry professionals, collaborations with other students and guest speakers.
I decided to study this course at BNU because of the amazing facilities on offer across the board. The Art & Design school has a great community and you get to work alongside students from other courses, which makes it a great experience to meet more people with similar interests and get to collaborate on projects together.Wiktoria Zapadka
We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.
For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.
* HESA HIGHER EDUCATION STATISTICS AGENCY 2020
Why study this subject?
Join a fast paced and ever-evolving industry; whether you want to go on to become a stylist, photographer, art director or fashion editor, this course will ensure you are fully prepared.
Your ideas could pave the way for future fashion and styles. Inspire and empower others with your creations. Be part of an industry facing ethical, social and sustainable change.
Why study at Buckinghamshire New University?
With a history of delivery expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career.
Led by our dedicated and supportive course team, you will focus on understanding how fashion can be communicated and promoted creatively through a range of media.
Using our state-of-the-art facilities you will be able to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms.
With our strong links with the fashion industry, you’ll get direct access to guest lectures and can benefit from live project briefs, master classes, and plenty of networking opportunities with leading designers. With London only a short journey away, you can take the opportunity to visit some of the world’s best shop fronts, galleries and museums for inspiration.
What facilities can I use?
Not only will you be able to benefit from our Red Shed which homes our textiles and fashion course, but you’ll also have access to our remarkable, fully-equipped photographic studio. Here you will be able to make your ideas come to life.
As well as these specialist facilities, we also have a range of mac suits with the latest Adobe Creative software for you to use.
In our workshops, you’ll receive one-to-one teaching, working closely with lecturers, specialist technicians and alongside fellow students.
What will I study?
At the core of the BA (Hons) Fashion Promotion and Communication course you can find creativity, innovative thinking and an exploration of contemporary approaches to the marketing of fashion.
Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.
My course allows so much freedom to be creative with my work, I’ve also gained industry experience through live briefs with big brands such as AllSaints. Coming to Buckinghamshire New University was definitely the right choice, I have developed massively in terms of my confidence and my skills.Charlotte Denton
How will I be taught and assessed?
As there are links with our BA (Hons) in Fashion Design programme, you'll be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.
You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
You’ll benefit from a close-knit community with your fellow students, as well as great studio-based lecturers from our experienced and specialist team of lecturers who are made up of designers, current industry practitioners and researchers.
By the time you graduate you will have gained a deep understanding of the industry through knowledge of the communication and design process within a historical, social, ethical and cultural context.
From day one, you will be making connections, meaning you’re working on your career the very moment you begin your course.
BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.
What are the course entry requirements?
A typical offer will require a UCAS tariff score of: 88 - 112
A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
Applicants will need to complete an interview and/or demonstrate portfolio work, further guidance is given on the interview and portfolio advice section.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
Year 1 Modules
Marketing and Communications
Contextual Studies 1
Year 2 Modules
Contextual Studies 2
Year 3 Modules
Final Major Project
How much does it cost
Home and EU
Home and EU, Academic Year 2021-2022
£9,250 per year
International, Academic Year 2021-2022
£13,750 per year
What are my career prospects?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.
Our BA (Hons) Fashion Promotion and Communication course will help prepare you for a range of career possibilities, such as:
- Fashion stylist
- Fashion photographers
- Fashion branding and buying
- Creative/Art Director
- Fashion-show producer
- Fashion film maker
- Fashion marketing and PR
Graduates can also choose to further explore fashion in a postgraduate course.