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BA (Hons) Fashion Promotion and Communication

UCAS CODE: FPC1 (Full-time) or FPCM (Foundation Year)
TARIFF: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)
  • Study Mode: Full Time
  • Location: High Wycombe
  • Duration: Three or Four Years
  • Start Date: September 2024

If you are an ambitious and creative individual who is keen to develop a career in fashion styling, image-making and digital media, this course could be for you. 

Join a fast paced and ever-evolving industry; with endless opportunities, you’ll be able to use your learnt skills and ideas to make waves and become a trend setter in the fashion industry and your career. 

Stay updated with all our latest BA (Hons) Fashion Promotion and Communication news by following us on Instagram @bnu_fashionpromotion.

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No. 1 in England for Student Satisfaction*
*Measured by % of positivity across all questions within the larger providers only: taught or registered population (NSS 2023)z
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No. 1 Students' Union in the UK*
*As ranked among taught students at non-specialist HEIs (NSS 2023)
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Top for our response to the cost-of-living-crisis*
*Whatuni Student Choice Awards 2023
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5th for learning opportunities*
*NSS 2023
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Top 10 for student support*
*Whatuni Student Choice Awards 2023
I decided to study this course at BNU because of the amazing facilities on offer across the board. The Art & Design school has a great community and you get to work alongside students from other courses, which makes it a great experience to meet more people with similar interests and get to collaborate on projects together.
Wiktoria Zapadka
Wiktoria Zapadka
Why study BA (Hons) Fashion Promotion and Communication at BNU?

Our fashion and textiles programmes are ranked 3rd best in the UK (The Guardian University Guide 2023) and we celebrated 95% overall student satisfaction in the 2022 National Student Survey.

Throughout your time on the course you will have the opportunity to show off your work through international competitions and shows, including British Fashion Council reviews and the BNU Summer Show. 

Led by a dedicated and experienced course team, you’ll benefit from their industry knowledge and the industry links they bring to the course. You’ll get direct access to guest lectures, who are specialists in the sector, and can benefit from live project briefs, master classes, and networking opportunities.           

Previous industry projects include visual merchandising for international fashion retailer AllSaints, social media marketing for London based social enterprise brand Pivot, Visual Merchandising for the Lone Design Club’s London Fashion Week pop-up store and graphic packaging design competition for Graphic Design Agency JDO Global.

As part of the Art, Design and Performance School at BNU, you’ll benefit from a practiced-based course, supported by contextual studies. You’ll also have the opportunity to work collaboratively across the school with other courses, ensuring during your studies you are building a varied network, like you would in the real world. 

You could also benefit from masterclasses and industry brief opportunities, where you’ll gain an insight and feedback from current industry-leaders.

Our High Wycombe Campus is only a short train ride away from London, meaning you are only a stones-throw away from the hustle and bustle - enabling you to visit exhibitions, galleries, shows and watch emerging styles, to help you gain inspiration and ideas.

With the rise of social media, and platforms such as TikTok, the way we consume fashion has transformed. Whilst consumers want all the latest looks at their fingertips, they are also conscious of the cost fast fashion has on our planet. Getting this balance right is key when we explore the fashion industry. The modules on this course will explore this balance and other key contextual theories and cultural themes. 

We’ve spent a lot of love and care making the Fashion and Textile Studios the perfect creative space and one of the best-equipped workshops in the country.

Using our industry-standard photography and film studios, Mac computer suites and dedicated print area, you’ll develop knowledge, skills and techniques, whilst creating a portfolio to impress future employers.

In our professional-working studio you’ll have you own workspace which you’ll be able to turn into your own personal area, where you can bring your designs to life and surround yourself with inspiration. We also have specialist technicians and demonstrators on site to support and share their knowledge with you, when and if you need it.

What will I study?

At the core of the BA (Hons) Fashion Promotion and Communication course is the key themes of creativity, multi-disciplinary practice and innovation.

The fashion industry is a broad sector and roles are no longer focused solely around the designer. Designers need a team to help them promote their collections, through photography, press releases and events. This course will introduce you and let you explore the different mediums in which you can promote and communicate fashion effectively.

Looking at key areas, including photography, styling, illustration, film, the use of digital platforms, trend analysis, marketing, branding and P.R. This course fuses theory with creative practice, allowing you to develop intellectual, technical and professional skills and knowledge to succeed professionally upon graduation.

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A woman's face in front of a glass next to a face of a student lying down artistically.

Starting with the fundamentals, you’ll start to explore this creative practice through technical workshops, masterclasses and seminars. You’ll also gain an understanding of the historical development of fashion promotion including the impact of globalisation and introduction of new technologies, as well as the ethical responsibilities of fashion media. We encourage you to research and develop individual approaches to fashion promotion and communication.

As you progress on the course you experiment and explore more individual creative responses to a series of industry-led projects. You’ll also start to build your final degree project, using innovation and creativity to create a portfolio of eye-catching work.

You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.

Upon graduating from this course, you’ll be able to work collaboratively with designers and the team that sit behind them to problem-solve and push creative ideas, to promote collections and trends through both new and traditional media. You’ll also have the opportunity to showcase you final major project to industry at our BNU Summer Show. 

This fashion promotion course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

My course allows so much freedom to be creative with my work, I’ve also gained industry experience through live briefs with big brands such as AllSaints. Coming to Buckinghamshire New University was definitely the right choice, I have developed massively in terms of my confidence and my skills.
Charlotte Denton
Charlotte Denton

How will I be taught and assessed?

During you time studying the BA (Hons) Fashion Promotion and Communication degree, most of your modules will be practice-based. These will enable you to delve into a range of projects that will grow your skillset whilst mirroring a professional real-world environment.

The course sits within a creative community and draws from close collaborations with the Fashion Design course, to encourage an awareness and an experience of working in the industry. You'll be able to gain a holistic view of the fashion industry and will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.

As Fashion Promotion and Communication student you’ll also be assessed though; 1:1 or small group tutorials, lectures and seminars, portfolio and presentations, written assessments, sketchbooks, group critiques and self-directed study.

By the end of your time with BNU, you’ll benefit from a full portfolio, and collection, to go to employers with.

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Useful Documents

BA (Hons) Fashion Promotion and Communication Programme Specification

BA (Hons) Fashion Promotion and Communication Additional Course Costs

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

Applicants will need to complete an interview and/or demonstrate portfolio work, further guidance is given on the interview and portfolio advice section.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year. 


This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

This course has Opportunity modules.

Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. Find out more.

What are the tuition fees

  • Home, Academic Year 2024 - 2025: £9,250 per year
  • Overseas/International, Academic Year 2024 - 2025: £15,150 per year

Additional course costs and financial support

Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

If you have any questions about the fees above, contact our Enquiries team by calling 0330 123 2023 or emailing

What are my career prospects? 

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. Our Careers and Employability Team also help you find employment after graduation.

Upon graduation, you will be prepared for a range of career possibilities. Using the skills and knowledge learnt on this fashion promotion course, you could find yourself performing the following roles all over the world:

  • Fashion stylist
  • Fashion photographer
  • Videographer
  • Fashion editor
  • Social media manager/ content creator
  • Visual Merchandiser
  • Art Director
  • Fashion-show producer
  • Fashion marketing and PR
  • Fashion Journalist

You may also choose to stay on at Buckinghamshire New University and study a postgraduate programme, such as MA Design Innovation.

Course leader

A headshot of a smiling Jessica Raban Williams against a black background, photo in black and white
Jessica Raban-Williams
  • Senior Lecturer
  • Senior Lecturer
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Tracey Sherwood
  • Senior Lecturer
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Al Watkins
  • Technical Demonstrator for Digital Arts
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Nick Wiltshire
  • Technician Demonstrator
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Joseph Davies
  • Technical Tutor
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Rupert Hammerton-Fraser staff profile photo
Rupert Hammerton-Fraser
  • Technical Demonstrator
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BA (Hons) Fashion Promotion and Communication
BA (Hons) Fashion Promotion and Communication with Foundation Year