MSc Digital Marketing Leadership
- Study Mode: Full Time
- Location: High Wycombe
- Duration: One or Two Years
- Start Date: April, September 2026 and January 2027
Elevate your marketing career with a Masters in Digital Marketing Leadership.
Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), this course offers hands-on experience, industry networking, and expert insights to equip you with the skills for senior marketing roles. With the option to take a placement year through our placement year pathway, you can also gain the valuable experience employers want.
Throughout your studies you will have the opportunity to engage with industry experts and gain exposure to the experiences and insights of professionals actively working in the digital marketing field.
You will benefit from a flexible course structure that accommodates your personal and professional commitments. We offer a range of opportunities, including real-world projects, case studies, and online internships. This approach allows you to learn in a way that suits you and prepares you for a number of different roles.
MSc Digital Marketing Leadership is designed to provide you with cutting-edge digital marketing skills that are highly sought after by employers. As a graduate you will be well-equipped for a variety of roles in marketing, communication, and IT sectors.
Participate in activities that require you to apply your learning directly to an employer or an equivalent organisation. This practical application ensures that your skills are relevant and immediately beneficial in a professional setting.
Benefit from learning in a multidisciplinary setting, reflecting the integrated and collaborative nature of today’s corporate culture. This environment helps you develop a broader perspective and the ability to work effectively across different teams and disciplines.
With our placement pathway you can gain industry experience through working in a professional organisation. This will enhance your employment opportunities when you graduate.
What will I study?
This course is designed to equip you with advanced skills and knowledge in digital marketing strategies and leadership practices. This degree focuses on integrating cutting-edge digital marketing techniques with strategic leadership to prepare you for senior roles in the digital marketing industry. The course emphasises practical experience, industry relevance, and professional development, ensuring that when you graduate you will be well-prepared for the evolving demands of the digital landscape. If you choose to take the placement pathway you can gain experience in the industry so you can show evidence of putting your studies into practice too.
How will I be taught and assessed?
While studying this course you'll engage in interactive classes with discussions, group work, and practical exercises. You'll participate in hands-on projects that simulate real-world challenges, attend guest lectures and workshops with industry experts, and visit companies to see digital marketing in action. Group projects will enhance your teamwork skills.
Assessments are designed to evaluate both your theoretical understanding and practical skills. You'll complete essays and reports, work on live briefs from industry partners, and undertake capstone projects involving strategic planning and campaign analysis. You'll also present your work to peers, faculty, and industry professionals, and pitch marketing strategies to industry stakeholders.
What are the course entry requirements?
Applicants should normally have obtained a Bachelor’s degree with Honours (or equivalent). A minimum of a 2:2 is required for consideration.
If applicants’ first language is not English or their language of instruction during undergraduate studies was not English, they must demonstrate English proficiency. The required overall score for IELTS (International English Testing Service) is 6.5, with no score below 6.0 in any category.
Flexibility will be given for senior and experienced learners who lack formal academic qualifications. Consideration may be given via portfolio preparation and interview. During the interview, applicants must demonstrate the necessary knowledge and understanding for entry onto the course.
Previous study, professional and / or vocational experiences may be recognised as the equivalent learning experience and permit exemption from studying certain modules in accordance with our accreditation of prior learning (APL) process.
Modules
This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
What are the tuition fees
Academic Year 2025-2026
MSc Digital Marketing Leadership (1-year programme):
- Home: £10,990
- International: £15,500
MSc Digital Marketing Leadership with Placement Year (2-year programme):
- Home: £10,990 for Year 1 and £2,200 for Year 2 (Placement Year).
- International: £15,500 for Year 1 and £2,200 for Year 2 (Placement Year).
Academic Year 2026-2027
MSc Digital Marketing Leadership (1-year programme):
- Home: £11,420
- International: £16,280
MSc Digital Marketing Leadership with Placement Year (2-year programme):
- Home: £11,420 for Year 1 and £2,285 for Year 2 (Placement Year).
- International: £16,280 for Year 1 and £2,285 for Year 2 (Placement Year).
What are my career prospects?
Graduating from the MSc Digital Marketing Leadership course at BNU opens up a wide array of career opportunities. You will be equipped with cutting-edge digital marketing skills that are highly sought after by employers.
Career opportunities include:
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Consultant
- Senior Marketing Executive
- Content Marketing Specialist
The extensive industry contacts and successful alumni network at BNU provide excellent opportunities for internships, job placements, and mentorship, further boosting your career prospects.
Course leader
