4 staff leaning over a table and looking at various bits of paper and notes
Apply Now Book Open Day

BA (Hons) Marketing

UCAS CODE: N502 (Full-time) or N504 (Foundation Year)
TARIFF: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)
Jump to:
  • Study Mode: Full Time
  • Location: High Wycombe
  • Duration: Three or Four Years
  • Start Date: September 2026

We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.

A star sitting on top of a laptop in an icon drawing.
4th in the UK for student experience for Business, Management and Marketing courses
The Sunday Times Good University Guide 2026
An bar graph icon which has 3 bars.
4th in the UK for teaching quality for Business, Management and Marketing courses
The Sunday Times Good University Guide 2026
An icon of a person with their hands in the air.
2nd in the UK for student satisfaction for Marketing courses
Complete University Guide 2026
A rosette icon with a star in the middle
University of the Year for South East England*
*WhatUni Student Choice Awards 2025
A trophy icon with a star in the middle of it
Top 5 Students' Union in the UK*
*Based on responses from taught BNU students (NSS 2025)
Why study BA (Hons) Marketing at BNU?

At BNU we want you to become workplace ready. Our BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM), a leading industry body recognised by employers across the world. Not only will you graduate with a full undergraduate degree, you'll also be part way to an additional qualification from the CIM. 

Many of your course modules will also include the opportunity to gain an additional certificate of some kind, from organisations including HubSpot and Google. 

Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world. 

Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. We are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.

With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world. 

Read about our Women in Business Conference 2026.

Throughout the degree, there are many opportunities to work directly with businesses, giving you real experience of putting the skills you study in class into practice, this is also experience you can add to your CV to help with job applications after graduation. Live briefs give you the chance to pitch ideas, work on unique projects and meet client deadlines. Several modules involve visits to the Chartered Institute of Marketing headquarters, located just a short distance from our High Wycombe campus, where you'll hear from experts in their specialist topic, and gain additional perspective of how elements of marketing fit together and into wider business operations.

Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Marketing or BA (Hons) Digital Marketing.

These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

business_meeting

Why study this subject?

Studying marketing is a perfect way to gain a comprehensive understanding of the role of the marketer and to help develop the analytical and critical thinking skills required to research, design, develop and deploy strategic marketing plans at local and global level. You'll learn how to identify the opportunities to communicate and influence audiences, and spot the threats that could damage brands. You will also build a professional network and a portfolio of practical skills.

As part of the second year consultancy module, you will work in a team with fellow students and create a pitch which you deliver to real local businesses, competing against other student teams to win the contract. You will then act as a real external team for the client, with the project culminating in an exhibition showcase. This module in particular is a great opportunity to develop your skills and get a greater sense of how consultancy projects progress.

Other second year modules will go deeper into strategy and planning, including audits and managing resources, as well as topics on delivering an excellent customer experience and optional modules on data analysis and consumer behaviour.

In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy, you will undertake an independent professional project on an area of marketing of your choice. You'll also have a choice of additional modules which match your interests, including studying e-commerce strategy or strategic agility.

Six students all walking in a horizontal line together

 

Two students smiling and looking at a computer screen

How will I be taught and assessed?

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.

We have specifically designed our student teaching and assessment so it reflects how you will work in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.

Throughout your three years on this course, you will carry out the following assessment activities:

  • individual reports
  • essays
  • presentations
  • portfolios
  • enterprise activities
  • project work
The course aligns perfectly with industry demands and prepares you with the skills and knowledge necessary for your future career. The course is taught by highly qualified and experienced lecturers who are experts in their field, providing valuable insights and mentorship.
Debbie Deliou Marketing Assistant
Student Debbie, who has tanned skin, long black hair, is wearing a black suit jacket and has her arms crossed

BA (Hons) Marketing Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Those with no previous study, work experience, or who do not meet the specified entry requirements, including demonstrating the necessary knowledge and understanding, are welcome to apply for the 3-year BA (Hons) degree, however may be offered the four-year programme which includes a Foundation Year.

Modules

This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Core Modules
This module hones your study and job skills, fostering leadership and resilience. You’ll learn BNU’s values and support systems, bridging academic skills with employability to thrive at university and beyond.
In this module, you’ll explore key business areas like finance, marketing, and human resources, as well as understand the business environment. You’ll gain essential knowledge and skills for business success and learn the language needed for future Business and Management studies.
In Research in Practice, you’ll master key research skills, from methodologies to efficient library use. You’ll practice summarizing and critical reading, tailored to your field, through interactive workshops, setting a strong foundation for your academic and professional growth.
In this module, you’ll dive into social enterprise, discovering its role in business and society. You’ll learn what sets it apart, explore its drivers like social innovation and environmental care. Through case studies, you’ll grasp how these enterprises blend social, environmental, and economic goals for a better world.
This module provides you with vital workplace communication skills and professional growth. You’ll engage in group work to explore industry communications through PESTEL analysis and develop a live industry demo. You’ll gain insights via practical seminars, real-life examples, and case studies, preparing you for effective communication.
In this module, you’ll lead a mini-project. You will be taught and then use project management techniques as well as applying skills from other modules. You’ll tackle real-world problems, enhance your expertise, and gain confidence through regular tutorials and case study discussions.
Core Modules
Credits
This module will consider the core competencies, intellectual and personal skills needed to become a successful people manager. This includes managing relationships with colleagues, subordinates and customers. You’ll also study key HR elements, development of people and sustainability employability strategies.
Business is an interconnected series of systems, networks and operations that span the globe where it is possible to conduct business at any hour of the day. You’ll learn about the impact and challenges of technology and the growth and benefits of emerging markets.
This module examines the importance of collecting and managing data to facilitate informed business decision making. You’ll study both qualitative and quantitative forms of data collection and use of appropriate software for the analysis and interpretation of data to provide insight into business and management research issues.
Develop your understanding of the purpose of financial accounting information, the structure of main financial statements, and the influence of economic factors on decision-making. You’ll learn about the importance of finance and accounting in the world of business and economics, its value and relationship with the other business functions.
This module will cover fundamental concepts and functions of marketing within a commercial business activity. You’ll explore the marketing planning process: segmentation, targeting and positioning of a brand offering with respect to the competition. You’ll also cover topics including, context, market research and decisions.
Come together as groups and discuss and debate ideas for marketing campaigns. Whether this is a personal goal or applied to a brand or business. Learn how ideas are generated in a marketing agency or advertising team.
Learn the tools, theories and techniques behind advertising and branding campaigns. Learn more about building a successful brand and then growing your brand with advertising. Study previous campaigns and understand why they were successful.
Core Modules
Credits
This module will explore the role of a business consultant and the realities of undertaking live projects. You’ll develop skills include working effectively in a team and pitching for business. You’ll be provided with live project briefs from real-life business clients and will relate your skills and knowledge to the requirements of the client.
This module outlines the importance of all the key stages within the marketing planning process, from the audit, through strategic decision making, to the implementation of plans. You’ll study the importance of managing resources and employing monitoring and measurement techniques to enable the achievement of strategic marketing objectives.
Delivering an exceptional customer experience is a challenge which requires skill and in-depth knowledge of customer requirements. You’ll learn to understand and assess customer expectations and develop and deliver activities that meet expectations. It introduces customer experience frameworks, and how to monitor and measure customer satisfaction.
This module will equip you with the necessary tools and knowledge to start your own business venture whether a competitor to Alphabet and Amazon or an SME or as a side-hustle to supplement your income. You will also examine the environmental sustainability, social and ethical aspects of the business venture.
Optional Modules
Credits
This module covers the importance of the individual customer in the practice of marketing. You’ll study how to profile the end consumer to gain customer insights, a central function of marketing in the strategic planning process. This module will consider both psychological and sociological factors affecting the consumer’s decision-making process.
Big Data, Artificial Intelligence, Mobile Technology and Augmented Reality are providing real-time data insights for decision making in business operations. This module examines how data analytics can be used to inform audience communications across marketing, e-commerce and partnerships, operations and logistics, business strategy, HRM and finance...

Read more

The ability to effectively communicate with all internal and external stakeholders is key for business leaders and becomes even more crucial when doing business across borders. The business environment is changing constantly and it is important to be able to navigate this, while building relationships and networks.
You will learn all the skills and techniques behind digital advertising, social media marketing and how campaigns could operate. This module will prepare you to build a brand online whether its a personal brand or a business.
Core Modules
Credits
This module aims to develop your knowledge of brands in both theory and practice. You’ll learn branding theories and the contemporary issues shaping practice, especially digital technology and communication channels. Examine brands as seen by the consumer and recognise the relevance and significance of brands for organisations and consumers.
You will build on knowledge gained from levels 4 and 5 marketing modules to develop a deeper understanding of key concepts, theories and contemporary debates in international marketing. This module will enable you to recognise the opportunities, issues and complexities surrounding the international markets and marketing decisions.
You’ll learn about the importance of effective internal and external communications and social marketing alongside studying how marketing communications have evolved. You’ll examine consumer tastes and lifestyles and the impact of these factors and the power of communication as a tool to drives customers' behavioural responses.
You’ll complete a major piece of independent research that will enhance your employability. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management, professionalism and personal discipline skills.
Optional Modules
Credits
This module will equip you with the necessary skills for understanding, designing and assess strategies from an orthodox and agile perspective in a fast-moving business environment. You’ll develop resilience, time management, leadership of self, teamwork, creativity and innovation in deconstructing and creating an agile strategy.
This module will focus on the changing digital and technological environments that presently exist, digital strategy and its implementation and the development and deployment of an e-commerce strategy. You’ll learn analytic tools to assess digital optimisation to ensure the effectiveness of the developed digital and e-commerce strategy.

What are the tuition fees

Home
  • Home Foundation Year, Academic Year 2026 - 2027: £5,760 *
  • Home, Academic Year 2026 - 2027: £9,790 per year *
International
  • Overseas/International Foundation Year, Academic Year 2026 - 2027: £15,910 *
  • Overseas/International, Academic Year 2026 - 2027: £15,910 per year *

Please note all of the 2026/27 fees stated are subject to parliamentary procedure. Tuition fees are expected to increase each academic year in line with the maximum permitted value set by the Government for that academic year. The expected rise for Home undergraduate students (including those on a foundation year course), may impact both new and continuing students.

Additional costs

Your tuition fees cover most course costs, but you may need to budget for additional expenses. These can include specialist equipment, project materials, professional memberships, field trips or placements, as well as everyday student costs like printing, books and stationery.

Contact us

If you have any questions about the fees above, contact our enquiries team by completing this form.

What are my career prospects?

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations. 

Careers in marketing are highly sought after across the globe. The topics you will study on this programme, and the transferrable skills you will have developed, will make international careers easily accessible.

Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.

Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields. 

Graduates have entered top multi-national media communications agencies including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.

We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post BNU. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation.

Course leader

Hajrija Dergic
Hajrija Dergic
  • Senior Lecturer
Read full profile
Anh Nghiem Staff profile photo
Dr Anh Nghiem
  • Senior Lecturer
Read full profile
A head and shoulders shot of a smiling Suzanne Doria wearing a green shirt looking directly into the camera
Suzanne Doria
  • Senior Lecturer
Read full profile
Helen Ridlinton
Helen Ridlinton
  • Senior Lecturer
Read full profile
Photo of Akanksha who has long black hair and light brown skin
Akanksha Kale
  • Graduate Teaching Associate
Read full profile
Photo of Tina, a white woman with long blonde hair who is wearing black spectacles and a white shirt.
Tina Marie Benbow
  • Lecturer
Read full profile
Other courses that might interest you
hands using a laptop with speech bubbles coming out the screen
BA (Hons) Digital Marketing
A lady stood up showing a presentation with 6 others sat at a desk watching
BA (Hons) Business Management
BNU Student work Royal Mail Creative Advertising
BA (Hons) Creative Advertising
BA (Hons) Marketing
BA (Hons) Marketing with Foundation Year