Highlights from my year studying MA Advertising at BNU
Highlights from my year studying MA Advertising at BNU
I am currently doing my postgraduate studies in advertising. This year so far has been very intense, as we’ve been working on more complex projects. Compared to my undergraduate studies, it is a lot of new information and more in depth. The course is focused on sustainability.
Sustainability in advertising
Sustainability is a big buzz word nowadays, often used in campaigns. Brands have a big impact in terms of pollution and climate change. That is why it is important to work on advertising that can do good. I have been enjoying discovering more about the industry and combining new knowledge of sustainability in advertising with the understanding I already have of general advertising.
Agency visits
One of the trips we have been on so far this year was to visit Ogilvy. Where we met with a BNU alumni, who has been working at the agency for quite some time now as a senior creative. This has given us new insight on how agencies tackle sustainability and help save the planet. It is important to have contacts in the advertising industry and the courses at BNU offer many opportunities to meet with professionals.
Hard work pays off
As I mentioned earlier, the beginning of this course has been full of complex projects. So far, we have had to produce three presentations about creating our own sustainable agency, branded entertainment and transmedia. It was difficult at times but very useful for my future (as a good course should be). I have learned a lot already and can now apply it to my current work.
Our lecturers are a big part of the course, and it wouldn’t be as enjoyable without them. They deliver engaging lessons and find ways to motivate us even when we’re tired. There are not too many students on my course, and I prefer it that way as it is easy for us all to engage in discussions and get more one to one time with our lecturers.
I have already learnt a lot in just four months, and I still have many more ahead of me to carry on improving my knowledge. I am very excited for what is yet to come. If you are thinking about studying a master’s in advertising, I can tell you it’s definitely worth it.