BA (Hons) Creative Advertising

The module deepens your understanding of creative thinking through making. This unit aims to familiarise learners with practical and experimental approaches to problem-solving, in photography, graphic design, advertising, fashion promotion and fine art. You are encouraged to undertake various visual experimentation through different processes and material engagement in a studio or workshop environment.

This is an interdisciplinary module, that is shared across all Art & Design courses. In art and design, information gathering, evaluation and selection underpin understanding, ideas, and personal development. In this module you’ll research contemporary and historical cultural contexts in the field of art and design, so that they can begin to relate their own emerging practice to others' work.

This module will introduce you to a range of creative skills taught in the Red Shed Workshops, as well as through Adobe technologies. These are skills you will use throughout your time at BNU and into industry. You'll develop a range of approaches and develop executions that communicate across a range of media to reach a defined audience. You will be able to evaluate the specific skills you are learning and contextualise the appropriateness of each through creative briefs, as you start to hone your creative and communication skills.

This interdisciplinary theory-based module introduces students to the skills and perspectives needed to research, analyse, speak and write about images, objects and designed spaces. It familiarises you with historical and contemporary topics and issues, alongside the development of skills in research, critical analysis and communication, and interpretive strategies appropriate to studio-based art & design disciplines.

On this module you’ll be presented with key global debates which impact our lives and could influence your creative practice and positions as creatives in ever-changing professional industries. Through research and critical reflection, you’ll explore these issues which may be related to sustainability, politics and other ecological or socio- economic factors, and respond to them creatively using your chosen discipline-specific practice.

This module will help you understand industry’s digital expectations as well as develop your ability to produce persuasive creative ideas in digital media, teaching you valuable employability skills, including content writing and digital technical skills, through engagement with digital, industry led workshops, briefs and presentations. It will also develop critical understanding of current debates surrounding advances in new media and digital technology.

Fast Moving Consumer Goods are the category of products that are on the shopping list of millions of consumers to buy every day from their local supermarket.

These types of brands need a unique, hardworking advertising approach that is flexible, able to fit into suitable campaigns and which speaks directly to the consumer about their daily life needs.

This module will explore this important side of advertising through a series of workshops, presentations, and masterclasses, to provide you with the knowledge to create advertising campaigns for these bread-and-butter products.

The module aims to equip you with current knowledge on issues of equality, diversity, and inclusion relevant to the creative industries. You’ll develop a sense of citizenship to help position yourself confidently and actively in your future professional roles - while also understanding the importance of identity, heritage and culture in relation to your practice. You’ll use your learnt skills to create a space for using diverse textual and visual language enabling you to build resilience and confidently present ideas in an academic and creative context.

This module will explore this business side of advertising. You’ll be asked to create a sustainable business based on a creative idea that you believe would be successful in today’s socially responsible and ecologically aware marketplace.

This module aims to allow you to practise the wide range of relevant skills necessary to take this new brand, from a business plan to the advertising campaign, resulting in a presentation showing your entrepreneurial spirit and business acumen.