An entrepreneur since an early age, Sadie founded Bubble, a global PR, marketing and events company focusing on the entertainment technology, sports, security and AV business, in 1999 and is still very much the driving force. Sadie not only looks after the business side of Bubble and client strategy but also heavily promotes the role of women in the industries she works in.

In 2017 she founded Rise, which is now a global group offering mentoring, training and awards across all job roles, plus an Academy for children and university students. In 2025, Sadie, launched Rise AV for women and advocates in the audio visual sector.

Sadie has a degree in theology from Kings College, London, is on the board of the DPP and is chair of the board of Missenden Abbey.

Sadie is a keen traveller for business and pleasure, supports Oxford United and would like to spend more time on the golf course.