Staff Profile

A head and shoulders shot of a smiling Sadie Groom wearing a teal blue t shirt stood against a brown brick wall looking into the camera

Sadie Groom


Sadie holds a degree in Theology from Kings College London and after graduating worked in PR agencies and publishing houses. In 1999, Sadie founded Bubble, a global PR, marketing and events company focusing on the entertainment technology, sports and AV business. With 25 years of marketing experience Sadie not only looks after the business side of Bubble, including offices in the UK, US and UAE, client strategy and promotes the role of women in the industries she works in. In 2017 she founded the Rise – Women in Broadcast group and has been awarded the Women in Business Champion of Change and IABM Shining Star for her work on gender diversity. Sadie is also Co-Chair of the PRCA Sports Group and in 2020 launched a networking platform, Marketing Leaders Circle.

A keen traveller, Sadie is trying to go to 50 countries before she is 50 and would like to spend more time on the golf course.

Job Title
  • Independent Council member