I achieved my PhD at the University of Leeds on factors that contribute to the success of e-business platforms in industrial contexts.

My research interests are in the areas of small enterprise marketing and management including, but not limited to, start-ups, branding, the application of AI and sustainability; and leadership and management within the higher education space. I have published research papers on the adoption, management and marketing of e-business platforms in industrial contexts and on teaching excellence in the provision of business and management education.

I am a Fellow of Advance HE and achieved Chartered Manager membership with the Chartered Management Institute.

Undergraduate and postgraduate students’ research projects on business management and marketing programmes at BNU.