Business and Marketing students present to the SACLA' Marketing team
Buckinghamshire New University level 5 Business Management and Marketing students were set a live brief by the Sacla' Marketing team. The Business Management and Marketing students then had to come up with solutions to the live brief and present their ideas back to key members of the Sacla' Marketing team.
All students demonstrated real customer insight based on use of ‘real world’ databases mixed with their own primary research findings. This insight provided the inspiration for not only innovative, strategic marketing solutions but also great ideas on product and packaging design and the creative use of media to reach the target audience identified.
Sacla's Brand Manager said: "The students at Bucks New University showed real knowledge of how to build marketing plans, including gathering insightful data and gave us plenty of new ideas to implement. We were particularly pleased to see that they had conducted their own primary consumer research to get an in-depth understanding of the Sacla' shopper and key drivers to purchase."
Well done to all involved on the quality of the presentations which was successfully achieved while coping with the additional pressures of online delivery which was no mean feat to say the least!