Staff Profile

Headshot of BNU Lecturer Safak Sahin

Dr Safak Sahin

  • Senior Lecturer

College of Leadership and Innovation

Dr Safak Sahin

  • Senior Lecturer

College of Leadership and Innovation
Contact Safak.Sahin@bnu.ac.uk
ORCID https://orcid.org/0000-0003-2459-8476
Contact Safak.Sahin@bnu.ac.uk
ORCID https://orcid.org/0000-0003-2459-8476
Biography

  • Before joining Buckinghamshire New University in September 2025, I was a Lecturer and Module Leader at Oxford Business College in Nottingham, a Lecturer at Global Banking School in Manchester-Leeds, and Vice Dean and Director of the Creative Industries Research and Application Center at Bahçeşehir University in Istanbul. I also worked as a marketing consultant for Berrsey’s Ltd in the UK and Playmetric in Berlin. My greatest accolade to date is serving as Director of BAU’s Creative Industries Research and Application Center, where I led pioneering projects bridging academia and industry in creative and digital marketing.

Course(s)
Teaching Team
BA (Hons) Digital Marketing - Full Time
Qualifications

  • I studied for my BA in Advertising and Public Relations at Anadolu University (2004), my MA in Advertising (2009) and Ph.D. in Advertising and Public Relations at Bahçeşehir University (2015), and my MA in Creative Practice (Visual Concept Creation Specialist) at the University of Bolton (2023). 
Research Interests/Academic Interests

  • My special research interest is Creativity in Advertising, Digital Marketing, and Creative Industries. It is interesting because it explores how human and AI-generated creativity intersect in marketing communications, shaping consumer perceptions and innovation in global advertising practices.
External Positions/Memberships

  • I am a member of:

    • Fellow of the Higher Education Academy (FHEA)
    • ISPIM – The International Society for Professional Innovation Management
    • Association of British Turkish Professionals
    • Illustrators Platform (Turkey) – Academic Board Member
Projects

  • I am currently working on:

    • Enhancing SME Marketing Decisions through AI-Driven Digital Solutions (KTP project development phase)
    • Curriculum developer of “Marketing in the Age of AI: Driving Sustainable Growth for SMEs” on behalf of UNITAR (United Nations Institute for Training and Research) Cifal Istanbul
    • Curriculum contributor of “Finance in Action: Business Simulation for Non-Finance Background”, a proposed new module at Buckinghamshire New University