Delve into the diverse world of Sports Marketing where you’ll explore the unique opportunities and challenges that face sports marketers and the industry as a whole.
You'll explore consumer culture, how it affects the sports world and how to spot marketing opportunities within it. Studying with us will set you up perfectly for an exciting career in marketing, whatever path you choose to follow.
We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.
For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.
At BNU, we believe in putting our students first. That’s why our Students’ Union has been ranked in the top three in the UK in the National Student Survey (NSS 2020). We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich your university experience. It’s a big deal!
Why study this subject?
The London 2012 Olympics showed us how important marketing, management and the media is for major sports events and specifically the role of marketing sport for entertainment.
The massive growth in the sports sector means there's increased demand for quality graduates who can demonstrate both knowledge and experience of working within the sports industry.
In today’s economy, marketing plays a vital role in all organisations. By studying with us, you’ll develop your skills and learn how marketing can enhance the performance and perceptions of any organisation.
Why study at Buckinghamshire New University?
We always strive to give you ‘real world’ experience which will best prepare you for stepping into your future career. In our BA (Hons) Sport Marketing course, you’ll have the opportunity to engage in real marketing and agency briefs meaning you'll be learning in a uniquely practical way from day one.
We’ve designed the course in this way to help you develop personal enterprise and entrepreneurial capabilities whilst being innovative and creative in your work. This focus on real-world experience will give you the competitive edge when heading into employment.
We offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports industry throughout your course, including athletes and professional governing bodies.
What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports and marketing organisations.
Our High Wycombe campus is also close to the CIM (Chartered Institute of Marketing) headquarters so they often visit our students and give really valuable careers advice – you can’t get much better than that.
One of the most important things about our Sports courses is that we are the only university in the UK to focus on disability sport, an area of increasing importance in the industry.
What facilities can I use?
Students of this course can utilise our state-of-the-art gym and human performance laboratory, home to an indoor three-lane running track that has 3D motion-capture technology.
The facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.
The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.
What will I study?
Our degree programme covers the dynamic sports industry, giving you the skills you’ll need to leap confidently into your first job once you graduate.
With a strong business studies foundation, this course will take you through the targeting and positioning of brands, paying attention to issues like market competition and saturation.
You’ll explore sport commercialisation through broadcast, sponsorship and branding arrangements and cover the management of digital media, exploring the role it has to play in this sports marketing. You’ll look at how to measure marketing campaign effectiveness using market research techniques and digital analytics.
By becoming an expert in this area, you’ll be able to establish the best return on marketing and communications investment for your future employers and clients.
You’ll develop important transferable skills in business management and spend time looking at the impact of emerging markets and the process companies use to explore the potential of moving into international markets.
We’ll also cover strategic sport management and finance plus the regulation of sport business – crucial parts of any marketer’s role, whatever the industry context.
Because your future employment is always at the top of our agenda, you’ll also learn some important transferable skills like communication, networking and how to carry out research.
How will I be taught and assessed?
You’ll work towards two qualifications at the same time on this course - we have CIM modules embedded within our degree modules so once you’ve graduated you can register with the CIM.
You’ll go to CIM events, work with industry leaders and, joining students from our other Business degrees, you’ll get vital experience while developing your business skills.
We believe that having full professional and personal support makes a huge difference to the university experience of our students. We always make sure you have one-to-one teaching with our lecturers - at BNU we build relationships where lecturers know their students by name, not by number.
Our BA (Hons) Sport Marketing course is designed to offer you a balanced learning experience combining industry knowledge and experience as well as important transferable skills to make you a culturally aware, prepared and confident graduate.
You’ll be taught via lectures, interactive seminars, workshops, small group activities and classroom debates. Every stage of the programme is also supported by e-learning material.
As the course progresses, you’ll be expected to take control of your own learning and, with a number of optional modules to choose from, you can really dive into an area you’re passionate about.
You’ll be assessed mostly through coursework and ‘real-world’ sport business activities like designing, implementing and evaluating marketing solutions. Here, you’ll focus on activities such as applying for funding, appraising financial performance and preparing marketing strategies.
In your final year you’ll conduct a research dissertation meaning you’ll be able to explore an area of your choice in depth with the help of your personal tutor. This is where your learning across your three years at BNU really comes to life with your project being a reflection of where you want to go in your future career.
BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.
Whilst studying with us, you’ll have the opportunity to complete a sandwich year meaning you can gain work experience through placement or internships.
What are the course entry requirements?
A typical offer will require a UCAS tariff score of: 80 - 104
A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
Year 1 Modules
The Sport Business
Professional and Academic Skills for Sport
Sport and Society
Principles of Marketing
Data Insight for Business Decisions
Introduction to People Management
Financial Decision Making
Year 2 Modules
Digital Business and New Technologies
Sport Broadcasting and Media
Sports Operations Management
Research in Sport and Exercise
Sports Sponsorship and Events
Enterprise and Entrepreneurship
Understanding People in Sports Business
Year 3 Modules
Sport Commerce and Regulation
Strategic Sports Management & Finance
International Marketing Management
Consumer Brand Relationships
Change Management and Organisational Development
Managing and Developing Innovation
How much does it cost
Home and EU
Home and EU, Academic Year 2021-2022
£9,250 per year
International, Academic Year 2021-2022
£13,750 per year
What are my career prospects?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.
Our BA (Hons) Sport Marketing course will help prepare you for a range of career possibilities, such as:
- Sport Marketing
- Sport Media and Communications
- Sports Events Management
- Sports Facility Management
- Sports Entrepreneur
- Health and Fitness Industry
- Self-employment in sport business
- Sport Law.
As a graduate, you’ll have the opportunity to specialise in a number of different areas in your career such as digital marketing, product or brand management, market research and business development.
Graduates can also choose to study for a postgraduate course like our MSc Sports Performance or the PGCert Business Leadership.
Did you know?
We are one of the top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.