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BA (Hons) Sports Business and Coaching

TARIFF: 88 - 112
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Three Years
  • Start Date: September 2022
Do you love sport? Do you dream of a career coaching and managing elite athletes? Develop a deep understanding of this exciting industry with our BA (Hons) Sports Business and Coaching degree.
Discover the many opportunities available to you, from one to one support from your industry-experienced lecturers, to professional guest speakers, work placements and our state-of-the art human performance laboratory.
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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience.

Why study this subject?

This course is designed to prepare you for a career in sports business management. From coaching and managing athletes themselves, to overseeing aspects of commercial sports enterprises, we’ll give you a broad understanding of this fast-paced and exciting industry.

As traditional job roles within sports business are changing, so too have the lines between coaching and management. This degree will give you the experience and understanding you’ll need to help you develop management skills to flourish specifically in the sports industry.

Why study at Buckinghamshire New University?

By studying with us, you’ll be associated with a University that has been a pioneer in sport-related studies for over 15 years. We have a first-class reputation for our sport courses and, as a graduate, you’ll be able to take full advantage of our partnerships with public and private sector sport organisations.

By the time you graduate, you’ll be well prepared to step into any career within the sports industry because of the practical, hands-on experience you’ll collect throughout your three years at BNU.

We have strong relationships with a number of sports organisations, including the National Sports Centre at Bisham Abbey, Stoke Mandeville Hospital (the birthplace of the Paralympics), the pro basketball team, London United, and Reading Ladies Football Club. What’s more, we’re one of the only universities in the UK to focus on disability sport, an area of increasing performance.

You’ll build a strong business studies foundation and an understanding of the unique challenges and issues facing sports management. Our programme gives a blend of professional and academic elements to give you the essential knowledge and experience of the sports industry as well as the important tools you need to coach athletes successfully.

What facilities can I use?

Our Human Performance, Exercise and Wellbeing Centre includes an indoor three-lane running track that incorporates 3D motion-capture technology. This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.

The Human Performance laboratory is also equipped for assessing a range of physiological, biomechanical and psychological parameters.

What will I study?

You’ll spend time focusing on how different organisations in sport are structured and explore consumer behaviour within the industry whilst learning all about the important ‘coaches toolkit’.

We’ll look at athlete development and analysis, spending time in our Human Performance Laboratory. You’ll explore both traditional and advanced technologies and get to know the various resources available to you in this field.

You’ll learn the different techniques used for analysing performance and sharpen your athlete development and business skills. What’s more, many coaches in the industry are self-employed so we‘ll set you up for success as a business-savvy and innovative entrepreneur.

Key modules in event planning and operations management will be studied alongside those in funding and economics. This broad approach ensures you’ll be ready for today’s diverse and ever-growing sports industry when you step into your future career.

How will I be taught and assessed?

You'll be taught through lectures, seminars and practical sports coaching sessions whilst being assessed through various methods including coursework, practical assessments, and exams.

The coaching modules across all three years include practical opportunities for you to develop and practice key coaching skills like preparation and planning, hands-on coaching and practice evaluation.

You’ll be encouraged to become increasingly independent in your learning as the course progresses. You’ll learn key concepts in lectures and then go onto discuss them with your tutor and course mates in workshops and seminars.

In your final year you’ll be given the opportunity to develop your skills as a reflective practitioner by applying both academic and practical experience. You’ll move confidently into your final dissertation project where you’ll be able to focus on a particular area that you’re especially passionate about.

Placements Plus

BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

Useful Information

BA (Hons) Sports Business and Coaching Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.

This provides a guide of the modules that make up your course. Please refer to the Programme Specification at the bottom of the Course Details tab for the full breakdown of core and optional modules, as well as the credits needed to complete your degree. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Organisation of Sport

The Sport Business

Applied Sports Field Study

Sport and Society

Sport Marketing Principles

Professional and Academic Skills for Sport

Financial Decision Making

Year 2 Modules

Digital Business and New Technologies

Sport Sponsorship and Events (optional)

Research in Sport and Exercise

Financial Performance in Sport Business

Sports Operations Management (optional)

Strategic Marketing

Coaching and Athlete Development

Performance Analysis (optional)

Sports Nutrition (optional)

Year 3 Modules

Club Business: Football (optional)

Strategic Sports Management & Finance

Funding for Sport (optional)

Professional Development and Employability (optional)

Research Dissertation

Small Business and Entrepreneurship (optional)

Applied Performance Analysis (optional)

Contemporary Coaching Issues (optional)

What are the tuition fees


Home, Academic Year 2022 - 2023

£9,250 per year


Overseas/International, Academic Year 2022 - 2023

£14,250 per year

From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023

What are my career prospects?

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Our BA (Hons) Sport Business and Coaching course will help prepare you for a range of career possibilities, such as:

  • Sports coaching
  • Event management
  • Marketing
  • Media
  • Various opportunities within the health and fitness industry
  • Launching your own sports venture as an entrepreneur.

Graduates can also choose to study for a MSc Sports Performance.

Did you know?

We are one of the top 10 UK universities most likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent career prospect available to you.

Course leader

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Andrew Rankin
  • Senior Lecturer
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