Whether you plan to start your own business or take the reins of an existing one, you’ll need to be well equipped with the right skills, knowledge and mindset to succeed.
Our BA (Hons) Sports Business Management course will provide you with a solid foundation in business studies with an additional focus on how that translates specifically into the sports industry.
We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.
For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.
At BNU, we believe in putting our students first. That’s why our Students’ Union has been ranked in the top three in the UK in the National Student Survey (NSS 2020). We’re the only university in the UK to offer free access to such a diverse and exciting range of activities – all to enrich your university experience. It’s a big deal!
Why study this subject?
Studying Sport Business Management will open many doors for you in commercial and operational management roles throughout the UK and beyond.
Organisations are constantly on the lookout for skilled and qualified managers so having this degree will help you stand out from the crowd to future employers.
You should have a strong interest in sport and be keen to develop strong leadership qualities along with a desire to understand the unique challenges that face this fast-paced, energetic and exciting area.
Why study at Buckinghamshire New University?
At BNU, we always strive to give you ‘real world’ experience which will prepare you to step confidently into your future career. While you study with us, you’ll be tasked by local businesses to help with live projects meaning before you even graduate, you’ll be making valuable industry connections.
We’ve designed this course in a way that will help you develop personal enterprise, an innovative and curious nature, and important entrepreneurial capabilities. Studying with us really will give you the competitive edge when heading into employment.
We can offer our students access to the incredible professional network we’ve spent many years cultivating. You’ll interact with lots of different people within the sports and business industries.
What’s more, with our campus being so close to London, we have some amazing opportunities for our students to complete placements and work experience with top sports organisations.
We have a bustling business department packed with expertise. We believe in breaking down barriers and offering our students deeper connections with our teaching staff through intimate class sizes and personal support.
Our lecturers have extensive industry and academic experience meaning they can help you mix theory and practice. We also welcome guest speakers from the industry, many of them being ex-students, so you can get a real feel for the doors that will be open to you when you graduate.
Finally, we run Bizfest every year, where successful business leaders visit the university to share their thoughts on business ventures and the future of their industries.
What facilities can I use?
We have a state-of-the-art gym and our human performance laboratory is home to an indoor, three-lane running track that has 3D motion-capture technology.
This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.
The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.
What will I study?
You’ll focus on areas like marketing, finance, digital media and operations whilst also developing your entrepreneurial skills and becoming more confident in making crucial business decisions.
We make sure that through studying this course, you’ll develop as a person, gaining new abilities in strategic thinking, problem solving and communication.
Across your three years with us you’ll look at fascinating areas of sport and business such as financial decision making, sports business, sport and society, strategic marketing, broadcasting and media, diversity and well-being, sponsorship and events, tourism and entrepreneurship.
In your final year, you’ll work closely with your personal tutor on a research dissertation project, meaning you can dive more deeply into an area that you’re really passionate about.
How will I be taught and assessed?
We aim to provide you with a balance of industry knowledge and experience as well as the underpinning academic theory, meaning you will have important transferable skills making you into a culturally aware, prepared and confident graduate.
In classroom-based learning, we’ll look at current theory, concepts and research in lectures, interactive seminars and workshops as well as small-group activities and debates.
There will be a variety of assessment methods used throughout the course, the majority of which are coursework based so expect to work on things like essays, presentations and reflective assignments.
You’ll be given the opportunity to spend an optional year on placement, where you'll experience the real world of sport business in a professional environment. BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.
We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.
Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.
What are the course entry requirements?
A typical offer will require a UCAS tariff score of: 80 - 104
A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.
For further details of our international English entry requirements, please visit our international pages.
Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.
This module map provides a list of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.
Year 1 Modules
Financial Decision Making
The Sport Business
Applied Sports Field Study
Professional and Academic Skills for Sport
Sport and Society
Principles of Marketing
Data Insight for Business Decisions
Introduction to People Management
Year 2 Modules
Contemporary Business Economics
Sport Sponsorship and Events
Sport Broadcasting and Media
Sports Operations Management
Understanding People in Sports Business
Research in Sport and Exercise
Sport, Diversity and Well-being (optional)
Strategic Marketing (optional)
Digital Business and New Technologies (optional)
Golf: The Global Business (optional)
Rugby Union: The Global Game (optional)
Enterprise and Entrepreneurship (optional)
Year 3 Modules
Internship (Sandwich Year) (optional)
Year 4 Modules
Sport Commerce and Regulation
Strategic Sports Management and Finance
Developing Leadership and Management Skills
Managing and Developing Innovation and Creativity
Club Business: Football (optional)
Club Business: Rugby (optional)
Club Business: Golf (optional)
Small Business and Entrepreneurship (optional)
Sport Tourism (optional)
Funding for Sport (optional)
Professional Development and Employability (optional)
How much does it cost
Home and EU
Home and EU, Academic Year 2021-2022
£9,250 per year
International, Academic Year 2021-2022
£13,750 per year
Sandwich year, Home and EU, Academic Year 2021-2022: £1,400
Sandwich year, International, Academic Year 2021-2022: £2,100
What are my career prospects?
Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.
Our BA (Hons) Sport Business Management course will help prepare you for a range of career possibilities. You’ll be qualified to work in sports administration role within national governing bodies of sport.
Marketing, advertising and sponsorship positions in agencies and commercial sports businesses will be a natural fit for you too.
You might also think about a career in community sports trusts and professional sports clubs – the opportunities are endless.
Graduates can also choose to study for a postgraduate course like our PGCert Business Leadership or IMBA.
Did you know?
We are one of the top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.