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BA (Hons) Sport Business Management

TARIFF: 88 - 112
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Three Years
  • Start Date: September 2023

You can also study this course:

If you are looking to kickstart your profession in business but have a keen interest in sport that you want to bring to your career, then our BA (Hons) in Sport Business Management provides the best of both worlds.
Studying Sport Business Management will provide you with a solid foundation of business principles, such as contemporary economics, marketing, leadership and finance, and combine this with an in-depth look at the sports industry with topics including, sponsorship, broadcasting and media, operations and tourism.
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95% of our graduates in work or study after 15 months after graduation, HESA 2022

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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered.

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience. 

Why study this subject?

Sport is a lucrative industry with Sport England estimating that as a whole it contributes £39 billion to the UK economy. The diverse and inclusive nature of sport means that there are plenty of areas where you could make your mark.

Studying a degree in Sport Business Management will help equip you with the commercial and operational management skills needed to succeed. It will also help you stand out from the crowd as more organisations begin to look for qualified individuals with strong leadership and management abilities.

Why study at Buckinghamshire New University?

BNU is a vibrant and diverse university that has Student Experience at its heart. We are proud to have a high lecturer to student ratio, ensuring that you receive continual and first-hand support during your studies. Our lecturers are on hand to answer any questions, recommend resources and point you in the right direction making sure you always feel confident and in control of your studies.

Our industry experienced academics work to ensure that the course is delivered in a way that will help you develop personal enterprise, an innovative and curious nature, and entrepreneurial capabilities. We strive to give you opportunities to learn inside and outside of the lecture theatre. You will gain real world experience through working with companies on live projects, which will prepare you to step confidently into your future career and allow you to make valuable industry connections.

Being so close to the business hub in London means there are opportunities for you to complete placements and work experience during your time at BNU. In addition to this we welcome guest speakers from the industry, including alumni, so you can get a real feel for the doors that will be open to you when you graduate, meaning you’ll interact with lots of different people within the sports and business industries.

What facilities can I use?

We have a state-of-the-art gym and our human performance laboratory is home to an indoor, three-lane running track that has 3D motion-capture technology.

This facility helps to enhance athletes’ performance through improved technique, and also assists with injury prevention and rehabilitation.

The lab is also equipped for assessing a range of physiological, biomechanical and psychological parameters meaning you’ll always have lots of choice when it comes to designing a research experiment.

What will I study?

The world of business is fast paced with a global reach and our degree focuses on areas like marketing, finance, digital media and operations to help you become more confident in making crucial business decisions, alongside developing key skills, such as empathy, problem solving and creativity, to ensure you are well placed to enter the employment market.

From day one you’ll be learning the fundamentals of business to provide you with a solid foundation for your study of business management. Topics ranging from financial decision making to people management will develop your business mind and areas examining sport and society and sport business will ensure you begin to understand how sport and business work together.

In Year Two, you will gain a more strategic understanding of business issues and begin to work with real clients to put your knowledge into action. You will develop a deeper familiarity with concepts, such as business economics, enterprise and entrepreneurship, broadcasting, operations management and sports research.

In your final year, you will delve into learning about subjects including regulation, leadership, innovation and tourism. You will also work closely with your personal tutor on a research dissertation project, meaning you can dive more deeply into an area that you’re really passionate about.

The Business School is proud of its links with international and national companies and frequently welcomes businesses in to lead live briefs and watch student presentations. Students are also often asked to develop solutions for businesses, allowing them to gain real-world, hands-on consulting experience while businesses benefit from having bespoke research and advice tailored to their needs.

How will I be taught and assessed?

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style where we blend lectures, workshops, group work, independent study, case studies, live briefs and guest speakers to enhance the learning experience.

We aim to provide you with a balance of industry knowledge and experience as well as the underpinning academic theory, meaning you will have important transferable skills making you into a culturally aware, prepared and confident graduate.

Our assessments reflect our employer-led course philosophy, they are real world centric with live briefs from businesses and cases that challenge students to produce a tangible result and not simply demonstrate knowledge of a subject. We set a variety of assessments across the three years of the degree; these include:

  • coursework
  • essays
  • individual presentations
  • reflective assignments
  • timed assessments

BA (Hons) Sport Business Management Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.



This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Sport and Society

Introduction to People Management

Principles of Marketing

Professional and Academic Skills for Sport

Data Insight for Business Decisions

The Sport Business

Financial Decision Making

Foundations of Sports Research

Year 2 Modules

Sport Sponsorship and Events

Sports Operations Management

Contemporary Business Economics

Sport, Diversity and Well-being (optional)

Strategic Marketing (optional)

Sport Broadcasting and Media

Rugby Union: The Global Game (optional)

Enterprise and Entrepreneurship (optional)

Sport Broadcasting and Media

Research in Sport and Exercise

Understanding People in Sports Business

Digital Business and New Technologies (optional)

Golf: The Global Business (optional)

Year 3 Modules

Strategic Sports Management and Finance

Research Dissertation

Developing Leadership and Management Skills

Sport Commerce and Regulation

Funding for Sport (optional)

Professional Development and Employability (optional)

Small Business and Entrepreneurship (optional)

Sport Tourism (optional)

Club Business: Rugby (optional)

Managing and Developing Innovation and Creativity

Club Business: Football (optional)

Club Business: Golf (optional)

What are the tuition fees


Home, Academic Year 2023 - 2024

£9,250 per year


Overseas/International, Academic Year 2023 - 2024

£15,000 per year

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023

What are my career prospects?

We see your journey with us as much more than a degree, we are committed to supporting you to carve out the route to your chosen career and life beyond university. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good business leaders. We could also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Our BA (Hons) Sport Business Management course will help prepare you for a range of career possibilities. You’ll be qualified to work in a sports administration role within national governing bodies of sport.

Marketing, advertising and sponsorship positions in agencies and commercial sports businesses will be a natural fit for you too.

You might also think about a career in community sports trusts and professional sports clubs – the opportunities are endless.

Graduates can also choose to study for a postgraduate course like our PGCert Business Leadership or IMBA.

Did you know?

We are one of the Top 10 UK universities mostly likely to produce graduates who go on to own or manage a business (Capital on Tap, 2021), find out more about this excellent news.

Course leader

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Andrew Rankin
  • Senior Lecturer
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