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BA (Hons) Marketing and Media Communications

UCAS CODE: MAMD (Full-time) or MAMF (Foundation Year)
TARIFF: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)
  • Study Mode: Full Time
  • Location: High Wycombe
  • Duration: Three or Four Years
  • Start Date: September 2024

Calling all creative, detail orientated and innovative individuals. Jump into the vibrant, buzzing and fast-paced world of marketing, communications and media with our BA (Hons) Marketing and Media Communications course. Accredited by the leading professional body The Chartered Institute of Marketing (CIM), this degree allows you to hit the ground running when you graduate. 

With a mix of planning and strategy in communications as well as the practical implementation of client briefs from media agencies and organisations, you’ll gain the skills and knowledge to thrive.

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*Measured by % of positivity across all questions within the larger providers only: taught or registered population (NSS 2023)
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5th for learning opportunities*
*NSS 2023
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Top 10 for student support*
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Why study BA (Hons) Marketing and Media Communications at BNU?

With BNU, you can benefit from CMI accreditation, proven to boost employability by providing learners with the management and leadership skills needed to succeed. On completion of your degree, you will gain a CMI qualification developed in consultation with employers.

Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Marketing and Media Communications or BA (Hons) Marketing.

These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.

Our industry-experienced academics have specifically designed our courses to reflect the leading industry practices, along with established and newly emerging thinking in this dynamic sector. They work hard to ensure that you can develop your interests and abilities.

We will help you develop the marketing expertise needed to succeed in the rapidly changing world of business. From developing a ‘tool kit’ of knowledge, experience and skills to working as a strategic level ‘executive’ in your final year, we have designed our course to allow you to graduate ready to enter the workplace.

What will I study?

During your time studying marketing and media communications at BNU you will cover diverse subject areas including consumer behavior, strategic marketing, responsible enterprise and ethical research. Studying such varied topics will help you understand how marketing impacts global businesses. You’ll also develop key skills, such as understanding financial decision making, attention to detail and analytical thinking which will ensure you are well placed to enter the employment market.

We are focused on providing you with all the building blocks you need to create a solid understanding of the business environment.  Your first year will be integrated with the BA (Hons) Marketing course. You will be taught a range of modules that cover both courses allowing you to collaborate with fellow.

During your second year you will have a client video production module. You will work on live project briefs from business clients, pitching and presenting ideas. This will help you to develop a technical and creative understanding of film and TV production. You’ll be able to choose optional modules that include: consumer behavior, learning to profile the end consumer to gain customer insights; and data analytics for business decisions where you will examine how data analytics can be used to inform audience communications across marketing.

In your final year, you will focus on preparing yourself for your future and career after graduation. In addition to learning about consumer brand relationships and Integrated Marketing Communications (IMC) strategy and corporate communications, you will undertake an independent professional project on an area of marketing of your choice. This module will allow you to examine a contemporary business management issue or address a specific organisational management issue whilst using your time management, professionalism, and personal discipline skills.

Opportunity modules are also a key part of the BNU curriculum. You can choose modules from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health and wellbeing, and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers.

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How will I be taught and assessed?

At Buckinghamshire New University we like to foster an interactive and student-focused teaching style. We blend lectures, interactive workshops sessions, guided self-study and directed research and investigations.

We have specifically designed our student teaching and assessment so it reflects how your work will be assessed in the real world. Our focus is on ensuring you develop skills in gathering clear insight from research material and being able to communicate effectively as possible, both by the written word via reports and in the form of public speaking and presentation, through team presentations on live briefs, case studies and portfolio materials.

Throughout your three years on this course, you will carry out the following assessment activities:

  • individual reports
  • essays
  • presentations
  • portfolios
  • enterprise activities
  • project work.

BA (Hons) Marketing Programme Specification

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 88 - 112 (Full-time) or 32 - 56 (Foundation Year)

UCAS points can be obtained through qualifications such as A levels, T levels, BTEC or an Access to Higher Education course in a relevant subject. Please list all your qualifications on the application form as you will be asked to provide copies when we receive your application.

A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.

For further details of our international English entry requirements, please visit our international pages.

Applicants who do not meet the minimum requirements for the three-year undergraduate programme, or those who do not feel fully prepared for a degree course, can apply for a four-year programme including a Foundation Year; find out more.


This provides a guide of the modules that make up your course. You can find more information about how your course is structured on our Academic Advice section.

This course has Opportunity modules.

Opportunity modules are a key part of the BNU curriculum. You’ll choose modules in your first year from a broad selection in areas such as sustainability, entrepreneurship, creativity, digital skills, personal growth, civic engagement, health & wellbeing and employment. Opportunity modules are designed to enable you to develop outside the traditional boundaries of your discipline and help you to further stand out from the crowd to future employers. Find out more.

What are the tuition fees

  • Home, Academic Year 2024 - 2025: £9,250 per year
  • Overseas/International, Academic Year 2024 - 2025: £15,150 per year

Additional course costs and financial support

Most courses will involve some additional costs that are not covered by your fees.
You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

If you have any questions about the fees above, contact our Enquiries team by calling 0330 123 2023 or emailing advice@bnu.ac.uk.

What are my career prospects?

Marketing is a core element of all organisations and therefore opportunities exist across all industry sectors covering business to business, business to consumer and not for profit organisations. 

Alumni have entered a diverse range of careers including technology and digital companies, like Vodafone and Amazon, within marketing roles, as well as successfully running their own businesses.

Additionally, the degree equips you with the skills and required technical knowledge for working in an agency environment within the media and marketing communication fields. Graduates have entered top multi-national media communications agencies, including Mediacom and Publicis Media, based on the skills developed over the three-year programme and showcased by working on a client brief within the final year of study.

Careers in marketing are highly sought after across the globe. Having the foundation of having studied a degree in the subject the world becomes your oyster. The topics you will study on this programme and the transferrable skills you will have developed will make international careers easily accessible.

We are committed to working with you to ensure that you graduate with a competitive degree and industry experience, ready to hit the ground running post BNU. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good workplace leaders. We also help you find employment after graduation. 

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BA (Hons) Marketing
BA (Hons) Marketing with Foundation Year