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BA (Hons) Fashion Promotion and Communication with Foundation Year

TARIFF: 32 - 56
  • Study Mode: Full time
  • Location: High Wycombe
  • Duration: Four Years
  • Start Date: September 2022

You can also study this course:

Love fashion? Want to share that love with others? Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, creative individuals who are keen to develop a career in fashion styling, image-making and digital media.
As the rise of social media has transformed the way we consume fashion, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as fashion photography, trend forecasting, styling and art direction, branding and fashion media. You’ll benefit from workshops with industry professionals, collaborations with other students and guest speakers.
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I decided to study this course at BNU because of the amazing facilities on offer across the board. The Art & Design school has a great community and you get to work alongside students from other courses, which makes it a great experience to meet more people with similar interests and get to collaborate on projects together.
Wiktoria Zapadka
Wiktoria Zapadka
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Open Days

We understand that when it comes to deciding where you’d like to study, there are a lot of things to consider. Come along to our Open Day and discover why BNU could be the place for you. You can find out more about your course, meet the course team, and get all your questions answered. 

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Application Guide

For everything you need to know about applying, check out our Application Guide. You can find useful information for each stage of your application journey – from before you even apply to what to do if you receive an offer, and everything in between.   

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Students' Union

At BNU, we believe in putting our students first. That’s why we’re the only university in the UK to offer free access to such a diverse and exciting range of activities through our SU – all to enrich your university experience.


Why study this subject?

Join a fast paced and ever-evolving industry; whether you want to go on to become a stylist, photographer, art director or fashion editor, this course will ensure you are fully prepared.

Your ideas could pave the way for future fashion and styles. Inspire and empower others with your creations. Be part of an industry facing ethical, social and sustainable change.

Stay updated with all our latest BA (Hons) Fashion Promotion and Communication news by following us on Instagram.

Why study at Buckinghamshire New University?

With a history of delivery expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career.

Led by our dedicated and supportive course team, you will focus on understanding how fashion can be communicated and promoted creatively through a range of media.

Using our state-of-the-art facilities you will be able to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms. 

With our strong links with the fashion industry, you’ll get direct access to guest lectures and can benefit from live project briefs, master classes, and plenty of networking opportunities with leading designers. With London only a short journey away, you can take the opportunity to visit some of the world’s best shop fronts, galleries and museums for inspiration.

What facilities can I use?

Not only will you be able to benefit from our lively fashion and textile studios, but you’ll also have access to our remarkable, fully equipped photographic studio. Here you will be able to make your ideas come to life.

As well as these specialist facilities, we also have a range of mac suits with the latest Adobe Creative software for you to use.

In our workshops, you’ll receive one-to-one teaching, working closely with lecturers, specialist technicians and alongside fellow students.

What will I study?

At the core of the BA (Hons) Fashion Promotion and Communication course you can find creativity, innovative thinking and an exploration of contemporary approaches to the marketing of fashion.

Combining theory with creative practice, you will be able to develop intellectual, technical and professional skills and knowledge to succeed. This will help you when pursuing a career in a range of fashion industry related roles.

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A digital drawing of a person wearing a coat
How will I be taught and assessed?

This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.

As there are links with our BA (Hons) in Fashion Design programme, you will be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.

You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.

You’ll benefit from a close-knit community with your fellow students, as well as great studio-based lecturers from our experienced and specialist team of lecturers who are made up of designers, current industry practitioners and researchers.

By the time you graduate you will have gained a deep understanding of the industry through knowledge of the communication and design process within a historical, social, ethical and cultural context.

From day one, you will be making connections, meaning you’re working on your career the very moment you begin your course.

Placements Plus

BNU is a Placements Plus university. So, whatever degree you do, you can be sure there’ll be plenty of industry-relevant opportunities on offer, to help you get into your chosen field.

We’ll also prepare you for work beforehand, with special skills for work training, further boosting your CV, and building skills employers will value. In recognition of the value we place on these skills we have incorporated this experience into your study time.

Placements Plus is all about helping you get some valuable experience under your belt while you’re a student, to increase your choices later, and help you get the graduate-level job you want.

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Useful Documents

BA (Hons) Fashion Promotion and Communication Programme Specification

Additional Study Costs

What are the course entry requirements?

A typical offer will require a UCAS tariff score of: 32 - 56

Applicants who do not meet the minimum requirements for the 3-year undergraduate programme, or those who do not feel fully prepared for a Level 4 course, will be considered for the 4-year programme including a Foundation Year. If you wish to enquire further, please send your query along with any academic evidence or references to

Find out more about our General Entry Requirements.


This provides a guide of the modules that make up your course. Please refer to the Programme Specification at the bottom of the Course Details tab for the full breakdown of core and optional modules, as well as the credits needed to complete your degree. You can find more information about how your course is structured on our Academic Advice section.

Year 1 Modules

Preparing for Success: Knowledge and Creativity

Preparing for success: Self-development and Responsibility

Inquiry Based Learning

Introduction to Fashion Promotion and Communication

Year 2 Modules


Marketing and Communications

Contextual Studies 1

Year 3 Modules



Visual Merchandising

Contextual Studies 2

Year 4 Modules

Final Major Project

Contextual Report

Professional Practice

What are the tuition fees


Home, Academic Year 2022 - 2023

£9,250 per year


Overseas/International, Academic Year 2022 - 2023

£14,250 per year

From September 2022, those students living in the UK or Republic of Ireland, and EU nationals with settled status in the UK, will be considered Home students.

Most courses will involve some additional costs that are not covered by your fees.

You could benefit from financial support through a bursary or scholarship during your time as a student. For more details visit our financial support, bursaries and scholarships section.

Questions about fees?

Contact our Enquiries Team:

0330 123 2023

What are my career prospects? 

Throughout your time with us we’ll support you on the route to your chosen career. We’ll help you to develop crucial skills, encouraging you to become enterprising, employable and good leaders. We also help you find employment after graduation. Have a look at our Careers and Employability pages to find out more.

Our BA (Hons) Fashion Promotion and Communication course will help prepare you for a range of career possibilities, such as:

  • Fashion stylist
  • Fashion photographers
  • Fashion branding and buying
  • Creative/Art Director
  • Fashion-show producer
  • Fashion film maker
  • Fashion marketing and PR
  • Journalist.

Graduates can also choose to further explore fashion in a postgraduate course.

Course leader

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Jessica Raban-Williams
  • Senior Lecturer
  • Senior Lecturer
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Tracey Sherwood
  • Associate Lecturer
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Jayne Hall Cunnick
  • Senior Lecturer
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Al Watkins
  • Technical Demonstrator for Digital Arts
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