Staff Profile

Holly smith head and shoulders profile picture looking directly into the camera and standing face on

Holly Smith


Before joining Buckinghamshire New University in 2020, I worked as a visiting lecturer and freelance fashion designer.

I studied for my MA in Fashion Womenswear at the Royal College of Art and my specialist area of interest is 3D digital fashion, a growing specialism within the fashion industry that encourages more sustainable approaches to production and product development alongside elevated methods of creative communication.

My specialist knowledge is currently being utilised within industry collaborations where I am implementing digital fashion software into design processes, product development and virtual showrooms.

My greatest accolade to date was launching my own brand ‘Holly Jayne Smith’ which was showcased at both London and Paris fashion week and then sold to international retailers.